AK Photography is the business name for the photographic work of Amanda Killeen. She is a portrait and travel photographer based in Toronto. When launching her business, Amanda reached out to Spitting Images to develop and design AK Photography’s visual identity.
A visual identity is more than just designing a business card or a logo. It’s developing the brand standards and establishing design guidelines that apply to anywhere her company is represented. The logo, colours, typography and other design elements are all established with specific instructions on how to use these elements properly within a design. Once the visual identity is created, coming up with an effective design for business cards, websites etc. comes naturally.
AK Photography wanted a look that was smart and fun, serious but professional, reserved but still makes a statement. We believe we accomplished these goals with the design and business card package that was delivered. Let us know what you think of the design in the comments.
Client: AK Photography, Toronto
Designer: Kevin Foster
Specs: 16pt silk laminated card stock. 5/5 offset printed (4/4 full colour with spot gloss, both sides)
Designed with: Adobe Illustrator CS6, Adobe Creative Cloud
Typefaces: Helvetica Neue, various weights